Season 18

1. Highlands Corporate Away Day

2024-02-01 · 62m

Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.

2. Cheesecakes

2024-02-08 · 58m

It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.

3. Virtual Escape Rooms

2024-02-15 · 58m

It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.

4. Discount Buying

2024-02-22 · 59m

It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.

5. Formula E

2024-02-29 · 58m

Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.

6. Cereal

2024-03-07 · 58m

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

7. Budapest Tourism

2024-03-14 · 58m

Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.

8. XBUS Advertising

2024-03-21 · 58m

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

9. TV Selling

2024-03-28 · 59m

The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.

10. Vegan Alternative to Cheese

2024-04-04 · 58m

Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.

11. Interviews

2024-04-11 · 58m

Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.

12. The Final & You’re Hired!

2024-04-18 · 58m

Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.