Dieux du Stade - Making of Calendar 2014

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

• Fred GoudonDirector of Photography

Release date

November 26, 2013

Status

Released

Original language

French

Runtime

1h 30m

Rated

NR

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