Film

L'Âge d'or de la pub

2023 · Documentary · History

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Thierry Ardisson

Self

William Leymergie

Self (archive footage)

Alex Métayer

Self (archive footage)

Jacques Duby

Self (archive footage)

François Berléand

Self (archive footage)

Jean Becker

Self (archive footage)

Lucas Mongenie

Self (archive footage)

Maurice Lévy

Self (archive footage)

Marie-Pierre Casey

Self (archive footage)

Guillaume Gallienne

Self (archive footage)

Michèle Laroque

Self (archive footage)

Étienne Chatiliez

Self (archive footage)

Didier Bénureau

Self (archive footage)

Daniel Prévost

Self (archive footage)

Christophe Salengro

Self (archive footage)

Patrick Sébastien

Self (archive footage)

• Matthieu JaubertEditor · Director
• Thierry ArdissonWriter
• Anne Saint DreuxWriter
• Philippe ThuillierProducer

Release date

June 2, 2023

Status

Released

Original language

French

Genres

Documentary, History

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