Film
Miss Springmaid
2016 · 27m · Documentary · History
Discover how an innovative ad campaign made Springmaid sheets a household name.
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Overview
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Where to watch
PBS
WETA+
Availability data by JustWatch
Cast
Rick Sebak
Narrator
Sanford Adams
Dramatic Voice
John Bane
Dramatic Voice
Fran Johnson
Dramatic Voice
Dana McCullough
Dramatic Voice
Betsy Newman
Dramatic Voice
Andrea Thorpe
Dramatic Voice
Alfred Turner
Dramatic Voice
Eleanore Vaughan
Dramatic Voice
Mimi Wortham-Brown
Dramatic Voice
Crew
- Steve FolksWriter · Director
- Amy ShumakerExecutive Producer
Details
- Release date
- March 1, 2016
- Status
- Released
- Original language
- English
- Runtime
- 27m
- Genres
- Documentary, History
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