Film

Floramin

1973 · 3m

A camera follows a young brunette dressed in red as she cycles through a forest to meet her lover. Their romantic walk becomes the basis of a commercial promoting Floramin honey-based makeup remover. While it includes typical advertising elements—storyline, production imagery, and product shots—the film stands out for its gentle tone, slow pacing, and repetitive promotional refrain. Sensual close-ups of flowers and bees accompany the gradually intensifying “Floramin” logo, creating a hypnotic effect, enhanced by soft acoustic guitar music that subtly contrasts with the upbeat voiceover.

• Adrian DrăgușinDirector

Release date

January 1, 1973

Status

Released

Original language

English

Runtime

3m