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Remy/Grand Central: Trains and Boats and Planes poster

Film

Remy/Grand Central: Trains and Boats and Planes

1980 · 5m

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Overview

Commissioned by Remy Martin for a public exhibition in Grand Central Station in New York, Remy/Grand Central is an advertisement with a deconstructive twist. In a syncopated collage of appropriated footage (including a TV commercial for Sergio Valente jeans) and a young woman drinking Remy on a commuter train platform, Birnbaum calls attention to how mass media advertising uses a woman's body as a vehicle for selling products. In a stylized pastiche that she terms "a snack-en-route with a pretty girl, animated trains, updated Bacharach muzak (Brazilian style), and pouring Remy," Birnbaum turns the tables on the media's use of woman as commodity.

Crew

Details

Release date
May 5, 1980
Status
Released
Original language
English
Runtime
5m

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