Film
Dieux du Stade – Making of Calendar 2010
2018 · 2h
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Overview
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Cast
James Haskell
Himself
Dimitri Szarzewski
Himself
Lionel Beauxis
Himself
Julien Arias
Himself
Mathieu Bastareaud
Himself
Crew
- Max GuazziniDirector
Details
- Release date
- July 13, 2018
- Status
- Released
- Original language
- English
- Runtime
- 2h
- Rated
- NR
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