Dave Free

David Isaac Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker and record producer. Born and raised in Inglewood, California, he is best known as the manager and creative partner of fellow California native Kendrick Lamar. During his tenure as co-president of Top Dawg Entertainment (TDE), Free directed music videos and short films with Lamar under the name the Little Homies. Following his departure from TDE in 2019, he co-founded the creative company pgLang with Lamar. Free's accolades include two Grammy Awards and three MTV Video Music Awards.

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  Untitled Trey Parker / Matt Stone / Kendrick Lamar Comedy

  Producer

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  The Grammys

  Self

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  Kendrick Lamar's Super Bowl LIX Halftime Show

  Executive Producer

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  The Pop Out: Ken & Friends

  Executive Producer

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  The Melodic Blue: Baby Keem

  Executive Producer

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  We Cry Together

  Executive Producer

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  Ca$ino Album Listening

  Executive Producer

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  Kendrick Lamar Live: The Big Steppers Tour

  Director

• 2026Ca$ino Album ListeningExecutive Producer
• 2025Kendrick Lamar's Super Bowl LIX Halftime ShowExecutive Producer
• 2024The Pop Out: Ken & FriendsExecutive Producer
• 2023The Melodic Blue: Baby KeemExecutive Producer
• 2022Kendrick Lamar Live: The Big Steppers TourDirector
• 2022We Cry TogetherExecutive Producer
• 1959The GrammysSelf
• —Untitled Trey Parker / Matt Stone / Kendrick Lamar ComedyProducer