Big Vape: The Rise and Fall of Juul
Limited Series
2023 · 4 episodes
1. The Spark
2023-10-11 · 46m
Two Stanford graduates set out to disrupt the tobacco industry by creating a sleek new product for adult smokers but run into a series of struggles.
2. First Impressions
2023-10-11 · 44m
Upon launch, Juul rolls out an edgy campaign targeting youth culture until the popular ads come under criticism and spur new regulations from the FDA.
3. Where's My Juul?
2023-10-11 · 52m
Viral social media videos and word-of-mouth send Juul and its flavor pods flying off shelves — and into the hands of kids, causing nationwide outrage.
4. Overnight Billionaires
2023-10-11 · 48m
A landmark deal makes billionaires of Juul's founders but leaves other employees torn. A health crisis linked to vaping jeopardizes the company's future.
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