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Business Nightmares with Evan Davis

Season 1

2011 · 3 episodes

  1. 1. Doomed Designs

    2011-05-09

    Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

  2. 2. Marketing Mess-ups

    2011-05-16

    With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

  3. 3. Disastrous Decisions

    2011-05-19

    With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.

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